Parachute right down to your donor’s front lawn
Salesforce and Google have joined forces again to help out Salesforce’s world of nonprofit users. Google Earth is now integrated into Salesforce and available for use for all licensed nonprofit users. The application takes all the cool features of Google Earth and combines it with the meaningful data in Salesforce to give the user a bird’s eye view of where all their donors are located.
There are many practical uses for such a tool in the nonprofit world. Much of organizations’ donations come from donors in specific geographical regions, usually those close to the organization. With Google Earth, organizations can pull the list of their donors and see exactly where they are located in relation to themselves, other donors, or the organization’s cause (if the cause is based on a community or location of some sort). This can prove very useful when looking to solicit donations for different causes. Based on the user’s specifications, there is a Google Earth tab in Salesforce that will automatically create records based on other object records with the coordinates of the corresponding location. Google Earth can then use these coordinates to map out one location or many locations, depending on the type of view you choose.
The workflow to create the records with the coordinates can be assigned to any object, so you can create a list of companies/organization, contacts, and opportunities. This allows for organizations to also use this tool to map volunteers. This will help out when they need volunteers to help out at specific locations outside the organization’s office. The organization can quickly pull up a list of view of likely volunteers who live within a set radius from the event location. To make it just a little more fun, users can use pins as the indicator on a map, or can get more creative with custom pictures, logos, or some basic information that appears as a hover field.
Check out a demo of Google Earth in Salesforce for more info:
http://www.youtube.com/watch?v=uCnzbHygORQ
Related posts:
