During tough times, you may find that everyone in your organization is having a more difficult time allocating limited funds. As a result, many organizations are finding it difficult not to take a myopic view of their technology needs. Suddenly, many employees who understand the benefits of technology might find themselves in a position where they need to explain the importance of tools like salesforce.com to your executives.

We think this article does a stellar job of detailing how to explain the need for salesforce.com to your CFO and decision-makers. Focusing on terms that make sense to company executives, this article breaks down how salesforce.com relates to the three elements of total cost ownership: procurement, implementation, and operations.

Have you had to make a business case for salesforce.com in your organization? How did you do it?