The Power of Information
What do you value in a workplace environment? Is it having a fun, social atmosphere with plenty of “water-cooler” chatter and communal after-work happy hours? Is it an office with a view and catered lunches? Or how about company-sponsored parties and outings? There’s no doubt that my post-college graduation self would’ve been thrilled at the prospect. I even held a job in corporate America after college offering similar perks, and while I enjoyed them, I still remember feeling that something was missing.
Now, with the post-collegiate haze far behind me and having firmly settled into the working world, I finally know what was missing. I’ve come to learn that what truly matters most are the opportunities a workplace provides — to grow both personally and professionally, to help build a winning and successful business through collaborative ideas and execution, and to see and feel your daily impact on that success. It starts with giving your employees the power of the company’s information at their fingertips and the ability to express and contribute their ideas freely.
With salesforce.com, all of this and more is possible. Not only can you access the company’s vital information at your fingertips (as long as you’ve been granted the access, of course), but you can use salesforce.com’s Ideas functionality as a forum for submitting new ideas for products, services, or even just general internal process improvements. We use salesforce.com in that manner within our own organization, to view and access key performance indicators and share ideas about new products for the company, among other things. Starbucks has even opened this up to their customers quite successfully through their “My Starbucks Idea” campaign using salesforce.com, allowing anyone with an online account to submit new ideas, vote or comment on existing ones, and see all ideas in action. This has helped them launch successful new promotions like their Starbucks Gold Card, which offers member benefits and savings.
They say that a company’s greatest asset is its employees. Now give them the information and the freedom to express their ideas, and the sky’s the limit.
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