Vegas baby, Vegas!
I love going to the mail box (yes, I still use snailmail) and finding a flyer from a casino in Las Vegas offering me a free room. I quickly make my flight reservation and soon I’m sitting at a blackjack table. Almost without fail, an hour or two later I wind up walking away from a blackjack table poor and cursing the day I received the free promo. How did they know I was going to end up spending more money on restaurants and shows and losing money on gambling than they could ever charge on that room?! Because salesforce.com told them so.
Many casinos are using salesforce.com to track all of their clients’ activities while in Vegas. The casinos are then easily able to use this information to see if a client spends/loses significantly more money when in town than the cost of a hotel room. Most of the time it’s pretty obvious that getting people to the casinos, even by offering rooms for free, is well worth it. Salesforce’s ability to relate clients to all their opportunities is a great way to evaluate not only how much of a return casinos get for a client’s visit in the past, but also how likely of a return they can expect if they continue to entice clients to return to the casino.
Casinos also use the Salesforce platform to track clients’ air reservations, spending at restaurants in the casino, and tickets to many of the Vegas Strip shows. Salesforce’s cloud computing gives casinos the flexibility to allow agents to make reservations for clients on their system and see client ratings, history, and air travel plans. Salesforce’s secure platform has resolved any concerns casinos may have associated with having their information stored at a third party. Harrah’s, which has a family of casinos around the world, sees the power of cloud computing as a real asset for casinos that they can leverage to better understand their clients.
So next time you receive a free room offer you may want to think twice, because the casinos have salesforce.com on their side. Speaking of which, I think I hear the mailman outside…and it’s time to plan my next trip to Vegas.
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