In our current economic climate, it’s critical to assess your internal business processes from time to time, and evaluate how to reduce costs while still increasing productivity and efficiency.  In addition to deploying CRM solutions like salesforce.com to accomplish this feat, many companies big and small have begun using Google Apps for their productivity and messaging needs.  Google Apps enables employees to stay connected through messaging apps like Google Calendar and Gmail, which includes voice, video, and IM capabilities.  It also increases productivity and facilitates the sharing of company information through collaboration apps like Google Docs, Google Video, and Google Sites.  Check out the Google Apps site for more information on the rich set of features included with Google Apps.

At $50 per user for a year, Google’s Premier Edition for businesses offers an affordable solution to organizations of all sizes.  Furthermore, its web-based platform eliminates the need for businesses to spend exorbitantly on hardware, software, and ongoing maintenance.  As part of their longtime partnership, Google and salesforce.com have developed Salesforce for Google Apps, integrating the two applications and allowing you to access Gmail, Google Calendar, Google Talk, and Google Docs all from within Salesforce.  For all of these reasons, many larger corporations have begun adopting Google Apps internally.  At MK Partners, we use it in conjunction with salesforce.com quite extensively, enabling us to stay connected all the time and share key information with each other easily.

For more information on implementing Google Apps within your organization and syncing it with salesforce.com, contact us at sales@mkpartners.com.