ChatGPT Plus? Are $20 Dollars A Month Worth The Investment?

Thursday, February 16, 2023

It was only a matter of time before a subscription model was put into motion.

ChatGPT represents a major breakthrough in the computer world, demonstrating the ability to process vast amounts of information in real-time. This is a significant accomplishment that adds to the question of how far we as individuals will continue to push the limits of technology. But before we get there, we need to assess if investing in such technology is worth the time. Especially since a new subscription model is now available to purchase.

First made available to the public in November of 2022 it quickly gained widespread popularity, reaching 1 million users in its first week of release. As we approach the three-month mark since its launch, a subscription model has been introduced. The question remains, will people be willing to pay the monthly fee of $20 or the yearly fee of $240 for this upgrade? Let’s examine the features and benefits offered.

Available Even When Demand Is High

Have you experienced difficulty accessing a chat on ChatGPT due to a high volume of concurrent users? This is a common issue, as the physical server space may not be able to handle such a large number of simultaneous logins. To address this we usually log off and try again at a later time when there may be fewer users online. With ChatGPT Plus, you have the ability to bypass this issue and start a chat instantly, no matter how many other users are active. Does this concept not sound familiar and used in theme parks and movie theaters? As this feature may sound worth the investment it will eventually cause more demand for access to ChatGPT which will remain high regardless.

Faster Response Speed

Is it possible that the response time for the Free plan of ChatGPT is limited and that the full capabilities of the program are being held back, or will the response speed for the Free plan be decreased in the future? Many software and smartphone companies have implemented similar models in the past by slowing down performance on older products in order to encourage users to upgrade to newer models. In our current era where information is easily accessible at the touch of a button, the speed at which information is delivered is crucial to the overall user experience and can impact the likelihood of continued use. This can be both a benefit and a potential drawback for using a resource.

Priority Access To New Features

New features can bring both benefits and pain points. The overall experience is what truly matters and without meaning and purpose, these features will lack value and fail to generate interest. Keep in mind that being among the first to access new features also means serving as a guinea pig or test subject, providing feedback on their effectiveness. Paying for the privilege of being an early adopter may not be worth the investment. It’s important to carefully consider whether access to new features is truly worth the cost.


The decision lies with you and whether you believe in the “Big Picture.” ChatGPT serves as the foundation for the next generation of technology in this realm with numerous variants to emerge with the goal of improving and enhancing a user’s experience. It’s important to keep in mind that ChatGPT was the first of its kind to introduce itself to the general public and has changed the way we create and interact with the world around us.

Jessie Penaloza
Jessie Penaloza
Digital Marketing Coordinator @ MK Partners.